012: 60-Second Sales Hook with Copy Chief Kevin Rogers
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Copywriting doesn’t sound like fun, huh?
Sure, you can get external resources to do that for you. But you have to at least know the basics of copywriting as a business owner.
Remember, people buy from people they know, like, and trust. So you want to get your message across to your audience – loud and clear.
But how do you do that on paper when writing is something you’re just not good at?
In this episode, Copy Chief Kevin Rogers shares how you can develop your copywriting skills using a simple four-step formula.
Kevin spent years as a broke stand-up comedian until he discovered how a simple joke formula can be used as an irresistible sales hook. Now, he’s teaching marketers how to use it to skyrocket sales and grow their businesses, becoming one of the most in-demand sales consultants online.
Kevin is also the best selling author of The 60-Second Sales Hook.
In this episode, you will hear:
- The parallels between standup comedy and copywriting
- Why you should care about direct response marketing and copywriting
- The 60–second sales hook
- Why you need to name and claim your discovery
- Having clarity around what you offer and who you serve
- How Amazon FBA and e-commerce people can apply this formula
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The 60-Second Sales Hook by Kevin Rogers